01High-impact real estateEnd Cap & Feature Displays
The most-shopped real estate in the store. A well-merchandised end cap interrupts the trip, builds the brand story, and drives the impulse pickups that prove a launch.
In-Store Marketing · For Emerging CPG Brands
Your Brand.On the Shelf.Where Shoppers Decide.
InTheStore.org is the practical resource for in-store marketing, merchandising, and shopper engagement — helping emerging consumer-packaged-goods brands win the moment of truth at the shelf, the end cap, and the checkout across grocery, c-store, and mass retail.
Get NoticedStand out in a crowded set and earn the first glance.
Engage ShoppersTurn passive foot traffic into hands on your product.
Gain PlacementReach the buyers who decide where you land on shelf.
Lift VelocityMove from trial to repeat with proven in-store tactics.
Scale UpTake a winning planogram into new banners and regions.
Where the purchase actually happens
Real in-store opportunities, end to end.
Roughly seventy percent of buying decisions are made in the aisle. Most in-store wins for emerging brands live in six tactics — each one shapes the pack, the placement, and the path to purchase.
01High-impact real estate
02Eye-level winsShelf Placement & Planograms
Where you sit in the set decides whether you get seen. Eye-level facings, block adjacencies, and shelf-edge strategy are the difference between trial and invisibility.
03Trip disruptorsSecondary & Floor Displays
Free-standing displays, pallets, and dump bins that pull shoppers off the main path — the format that creates incremental volume without fighting for set space.
04Trial driversSampling & Live Demos
Nothing converts like taste and touch. In-store sampling, demo stations, and brand ambassadors turn a curious shopper into a first-time buyer on the spot.
05Silent salespersonShelf Signage & POP
Shelf talkers, danglers, header cards, and point-of-purchase materials that tell your story and carry the price message when no one is there to pitch it.
06Last-second liftCheckout & Front-End
The final touchpoint before the register. Front-end placement, queue merchandising, and impulse zones capture the add-on sale at the highest-traffic point in the store.
Merchandising Field GuidesPractical, category-tested guidance for building sets that sell.
Shopper-Engagement ToolkitSampling, signage, and demo programs built for in-aisle conversion.
Real Solution CenterPack, price, and placement guidance from operators who run the floor.
70%Of decisions made in-store
500+Retail outlets in network reach
25+Retail & merchandising channels
Inside the Network
Your direct line to the aisle.
Our core resource hubs — and the broader Conzumables network — connect your product with the right buyers, departments, and merchandising teams. A better way for emerging brands to get seen in-store.
Store Perimeter
- Produce Departments
- Deli & Prepared Foods
- Bakery & Cafe
- Meat & Seafood
- Floral & Seasonal
Center of the Store
- Grocery Aisles
- Frozen & Dairy
- Beverage Sets
- Health & Beauty Care
- General Merchandise
Merchandising
- Planograms & Resets
- Display & POP
- In-Store Sampling
- Trade Promotion
Other Topics
- Category Management
- Trade Spend
- Slotting Fees
- Seasonal Programs
- Funding Brands
Connect with the right buyers
Gain exposure in key departments
Drive consideration and sales
Deliver measurable results
The In-Store Resource
Real shelves. Real makers. Real shopper stories.
Every season the InTheStore resource profiles a curated slate of emerging makers — documented in the aisle, photographed in the merchandising environment, and packaged into a buyer-ready brief. It is the simplest way for a category manager to scout the next wave of in-store-ready brands without leaving their desk.
What every featured maker gets in the resource
In-Store Profile
A polished brand brief that frames your product the way a buyer reads a set.
Buyer One-Sheet
A short, scannable summary built for category managers reviewing the lineup.
Pack & Format Notes
The product story — ingredients, claims, and the on-shelf differentiation angle.
Pack & Price Read
Set-fit guidance on pack, price, and the placement that wins the facing.
Planogram Snapshot
Where your product lands in the set and the adjacencies that lift it.
Sampling Kit
A staged sampling and demo plan to move from first glance to first buy.
Sourcing Story
Provenance and ingredient sourcing told the way buyers want to hear it.
Momentum Snapshot
Velocity signals and pilot results that make the buy easy to say yes to.
One resource. Endless discovery.Shelf. Display. Demo. Connect. Feature. Place.
The team behind the network has
100+ Years
in the business
A legacy of experience. A future of discovery.
Four generations of grocery, merchandising, brand building & distribution excellence — now pointed at the next wave of in-store-ready brands.
A Neighborhood Market
Our story starts behind the counter of a small neighborhood market built on hard work, community, and a sharp eye for what moves off the shelf.
Certified Grocers
We grew alongside the industry as a proud member of certified grocers — contributing to one of the strongest buying and merchandising cooperatives.
Global Brands
We partnered with iconic global companies in consumables, merchandising, and shopper engagement.
Emerging Brands
Co-founders and builders of successful brands — taking emerging products from concept to shelf.
Built to Scale
Today we run our own resource network and distribution, helping brands get discovered and merchandised everywhere consumers shop.
Retail ExpertsDeep expertise across every retail channel and department.
Brand BuildersProven success developing and scaling winning brands.
Distribution PowerOur network. Your advantage. National reach, local touch.
Relationships That LastBuilt over decades. Focused on the future.
Building a stronger retail industry. Together.
Key trade associations & trade shows.
Uniting professionals across grocery, merchandising, and shopper-marketing to promote innovation, growth, sustainability, and a stronger tomorrow at retail.
Retail & Grocery
Fresh. Focused. Forward.FMINGANACSGrocery ManufacturersRetail Council
Merchandising & Shopper
Smart. Seasonal. Strategic.POPAIPath to PurchaseShopper Marketing Assoc.In-Store Marketing Inst.
Emerging Brands
Built for the next wave.SFANaturally NetworkECRMBrand Builders Guild
Leading trade showsPath to Purchase ExpoNACS ShowFancy Food ShowSweets & SnacksGrocery Innovation Summit
Retail Formats (Channels)
Connecting brands to retail distribution.
The Conzumables network helps brands, retailers, and operators navigate retail channels by aligning the right products with the right formats and merchandising for growth.
Mass Merchandisers
- Walmart
- Target
- Costco
- Sam's Club
- BJ's
Grocery Retailers
- Kroger
- Albertsons
- Publix
- Ahold Delhaize
- Sprouts
Convenience & C-Store
- 7-Eleven
- Circle K
- Casey's
- Wawa
- QuikTrip
Foodservice & Distribution
- Sysco
- US Foods
- Gordon Food Service
- PFG
E-Commerce & Digital
- Amazon
- Walmart.com
- Instacart
- Thrive Market
- DTC
Coast to coast
Core customers in all 50 states.
We list the customers that are prime for your launch efforts — state by state. We have the channels, the relationships, and the distribution power to put your brand in front of buyers everywhere consumers shop.
50States covered
100+Years of combined experience
8Retail channels served
In-StoreNew profiles every season
Get your brand in the store
Bringing a new product to retail?
Send your category, pack format, target banners, and current pilot status. The resource team responds with a set-fit read, an in-store profile slot, and a clear path to placement.